Amidst a flurry of positive developments in the cryptocurrency space, Bitcoin has experienced a notable surge, reaching $29,000 in value. This significant increase coincides with a wave of involvement from traditional financial giants, signaling a growing acceptance and adoption of digital assets within the mainstream market.

Prominent names such as BlackRock, Fidelity, Citadel, Charles Schwab, Deutsche Bank, Mastercard, and WisdomTree have made substantial moves into the crypto sphere, further fueling Bitcoin’s upward momentum.

Bitcoin’s Rise Amidst Traditional Financial Giants’ Involvement

The convergence of Bitcoin’s value reaching $29,000 and the active participation of traditional financial giants in the crypto space underscores the growing legitimacy of cryptocurrencies. The entrance of major players such as BlackRock, Fidelity, and Charles Schwab highlights the increasing acceptance of digital assets as a legitimate investment class, and their involvement has undoubtedly contributed to the recent surge in Bitcoin’s value.

Bitcoin Price On Tradingview
Bitcoin Price on TradingView

As giants of the financial world continue to recognize the potential and benefits of cryptocurrencies, it is expected that the mainstream adoption and integration of digital assets will accelerate. This shift signifies a broader acceptance of blockchain technology and its potential to revolutionize various industries beyond the financial sector.

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Financial Powerhouses Enter the Crypto Market

In recent weeks, several renowned institutions have entered the cryptocurrency market, shedding their previous skepticism and embracing the potential of digital assets. WisdomTree, an asset manager with a staggering $87 billion under management, has submitted an application for a Bitcoin exchange-traded fund (ETF), recognizing the need to provide investment opportunities in this rapidly evolving sector.

Wisdomtree Submitted An Application For A Bitcoin Etf
WisdomTree submitted an application for a Bitcoin ETF

Similarly, Invesco, a financial firm overseeing a vast asset portfolio worth $1.49 trillion, has announced the resumption of its Bitcoin ETF application. These developments indicate a shift in attitude among established financial players who are recognizing the increasing demand for regulated investment vehicles in the crypto space.

Collaborative Efforts for Institutional Crypto Exchange

Another notable development is the collaboration between top Wall Street market makers and investment firms to launch EDX Markets, a non-custodial cryptocurrency exchange. Backed by influential institutions such as Charles Schwab, Citadel Securities, Fidelity Digital Assets, Paradigm, Sequoia Capital, and Virtu Financial, EDXM aims to facilitate peer-to-peer trading for institutional clients in the United States.

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EDXM’s approach prioritizes security and transparency, ensuring that funds are not misused by leveraging lessons learned from the FTX case. The exchange focuses on Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), and Bitcoin Cash (BCH), all of which are currently classified as non-securities by the Securities and Exchange Commission (SEC). This collaborative effort further solidifies the entry of Wall Street into the crypto landscape, providing a regulated avenue for institutional investors to participate in the digital asset market.


Bitcoin’s surge to $29,000 comes at a time when traditional financial institutions are making substantial moves into the cryptocurrency market. The involvement of giants like BlackRock, Fidelity, and Charles Schwab, along with the launch of EDX Markets, an institutional-focused crypto exchange, demonstrates a growing acceptance and recognition of the potential value of digital assets.

As these traditional players enter the crypto arena, the stage is set for further integration and mainstream adoption, ultimately shaping the future of finance.

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