OKX, the leading self-managed Web3 wallet app and a presenting partner of Tribeca Festival has unveiled its new global brand campaign titled “The System Needs a Rewrite.” The campaign aims to challenge the existing centralized systems and promote a new paradigm driven by Web3 self-managed technology.
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OKX and BBDO New York Partnership
Produced in collaboration with BBDO New York, OKX’s creative agency of record, the campaign seeks to expand the Web3 ecosystem, which includes the OKX Wallet, decentralized exchange (DEX), NFT Marketplace, and Web3 Earn, among others. It will be distributed globally through digital, print, and out-of-home formats.
Haider Rafique, OKX’s Chief Marketing Officer, expressed the two contrasting viewpoints regarding system updates and rewrites. The campaign aligns with the belief that a system rewrite is necessary, envisioning a world where individuals have greater control, mobility, and trading options. The exchange aims to contribute to building this future and considers the campaign as a prelude to the release of its groundbreaking Web3 products later this year.
The exchange has significantly expanded its Web3 offerings to cater to both beginners and experts. These include the OKX Wallet, described as the world’s most powerful, secure, and versatile crypto wallet, allowing users access to over 50 blockchains while maintaining custody of their funds. The newly launched MPC technology enables easy wallet recovery without relying on traditional seed phrases.
Additionally, OKX provides a decentralized exchange (DEX) that aggregates nearly 200 other DEXs, enabling trading across 200,000+ coins on more than 10 blockchains. Their multi-chain, zero-fee NFT Marketplace offers access to NFT listings from seven top-tier marketplaces. Furthermore, Web3 Earn, a powerful DeFi platform, supports earning and staking on 80 protocols across nine chains.
“The System Needs a Rewrite” follows previous global campaign, “What is OKX,” which introduced the brand alongside renowned figures such as Manchester City F.C. manager Pep Guardiola, Formula 1 driver Daniel Ricciardo, and Olympic medalist Scotty James.
The latest campaign seeks to ignite a transformative shift towards Web3 self-managed technology and contribute to a future where individuals have more control, autonomy, and innovative ways to trade their assets.