PayPal‘s entrance into the stablecoin arena with its PYUSD offering generated significant anticipation, holding the promise of propelling cryptocurrency adoption to a wider audience. However, early trends in its adoption have painted a different picture altogether. Blockchain analytics firm Nansen‘s data reveals that Paypal Stablecoin is encountering challenges in gaining early traction, with the majority of its holdings centralized in Paxos Trust’s wallets.

PYUSD Struggles in Early Adoption

Pyusd (Source: Cryptopolitian)
Source: Cryptopolitian

Despite the excitement surrounding PayPal’s stablecoin launch in early August, the initial adoption numbers present a less encouraging scenario. Nansen’s research highlights that approximately 90% of PYUSD is currently held within Paxos Trust’s wallets, the issuer of the stablecoin. Crypto exchange wallets contribute to nearly 7% of the total supply, notably on platforms such as Kraken,, and Interestingly, the engagement among informed investors, often referred to as “smart money,” remains limited.

Read more: Ripple CTO Addresses Concerns to PayPal’s PYUSD

Challenges in Crypto User Demand and Decentralized Pools

Analysis Of Major Pyusd Holders On Paypal: Data Source - Nansen
Analysis of Major Paypal Stablecoin Holders on PayPal: Data Source – Nansen

PayPal’s massive user base of over 350 million users worldwide has not immediately translated into a surge in PYUSD adoption. The report suggests that despite PayPal’s reach, only a fraction of users have engaged with or held the stablecoin in their self-custody wallets. Decentralized exchanges’ liquidity pools, such as Uniswap’s PYUSD/wETH and PYUSD/USDC, hold a relatively modest number of tokens. The analysis of individual top holders indicates varying levels of interest, with the largest non-exchange holder possessing less than $10,000 worth of Paypal Stablecoin.

Read more: Coinbase to Suspend Trading of Stablecoins in Canada


While PayPal’s stablecoin PYUSD entered the market with considerable fanfare, its early adoption trajectory appears to face hurdles. The data reflects a cautious reception among crypto users and investors, with a predominant concentration in Paxos Trust’s wallets. The emergence of fewer than 10 holders with balances exceeding $1,000 underscores the current adoption landscape. Despite the initial challenges, it’s worth noting that PYUSD’s presence in the market spans less than three weeks. As the stablecoin continues to navigate the evolving crypto landscape, its journey towards broader adoption remains an area of keen interest and observation.

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